DESIGNER, PRODUCER & PROFESSIONAL OVERTHINKER OF DETAILS
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I make things look good, figure out how to make them happen, and occasionally get very particular about the details.
Over the years, I've worked across luxury, beauty, automotive and digital imagery — from experiential concepts for brands you might recognise to building production systems that work across five markets.
So, yes, I care about the pretty picture. I'm also interested in everything it takes to get there.
A few names you might recognise →
Louis Vuitton · Ferrari · Mercedes-Benz · Shiseido · Estée Lauder
A little design. A little production. A lot of details.
01 / The work
From retail spaces you can walk into to product imagery created for multiple markets and channels.
SHISEIDO · METAVERSE TRAINING WORLD · 2023
Skytopia
A gamified virtual world where beauty consultants learn through realistic, interactive scenarios. I led its development end to end.
Virtual world
3D
End-to-end lead
With Chab Events and Journee
ELECTROLUX · DIGITAL IMAGERY · 5 MARKETS · 2021—NOW
One model. More ways to make it work.
IF DESIGN AWARDS · ULTIMATETASTE 2023 · ULTIMATEHOME 300 2022
Each product is built once as a detailed 3D model, a digital twin, then reused for campaign, e-commerce, retail and packaging imagery across five markets.
FERRARI · EXHIBITION · DEMPSEY HILL, SINGAPORE
A Ferrari showroom for race weekend.
An exhibition of Ferrari cars at Dempsey Hill over the Singapore F1 weekend, with display zones, a lounge, bar and coffee counter.
Layout, 3D renderings, site recce and planning
ESTÉE LAUDER · HOLIDAY CAMPAIGN · CDFG SANYA, 2019
One holiday story, six months in the making.
A holiday shopping world for the brand’s best-sellers, with illustrations by Megan Hess, animation and a light show.
Designed at Mercury Live & Lumina Live · illustrations by Megan Hess
CLARINS · RETAIL EXPERIENCE · SINGAPORE, 2019
Skincare, served a little differently.
MARKIES GOLD · BEST RETAIL EVENT
A gelato-bar-inspired retail concept, developed from early sketches to 3D visuals and technical detail.
Designed at Mercury Live & Lumina Live
VIEW CASE STUDY
LOUIS VUITTON · THE ENGLISH HOUSE · MAR 2019
Exotics — Bar Privé
MARKIES SILVER · BEST EVENT AMBIENCE
A private bar for top clients, in five themed rooms for the exotic leather collection.
Concept
Moodboards
3D
Technical detailing
MERCEDES-BENZ · WINE VAULT, SINGAPORE · 2019
CLS Launch
MARKIES BRONZE · BEST PRODUCT LAUNCH
The launch event for the CLS in Singapore, from concept and spatial plan to final artwork.
3D design
Concept
Spatial planning
Graphics
02 / The name-dropping bit
Louis Vuitton, Ferrari, Mercedes-Benz, BMW, Clarins, Estée Lauder, Shiseido, The Macallan and a few more along the way.
Different worlds. Different briefs. Always something to figure out.
Along the way: 2 iF Design Awards and 5 MARKies.
03 / Behind the image
02
Make it real
From 3D visualisation to experiential design, I work through the details that turn a concept into something that can actually be delivered.
03
Make it scale
My work in digital imagery and digital twins connects visual craft with production systems that support consistent content across markets and channels.
Say hello
Got something interesting in mind?
I’m always up for a good creative challenge. Tell me what you’re working on.